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Assam Aroma logo | Premium Arabian Oudh Fragrance from the UK


Assam Aroma aims to transform the small action of using fragrances into a comforting and sacred daily ritual using uniquely sourced Agarwood.

Assam Aroma offers people a chance to create their own ritual in everyday life. Layers upon layers of a unique backstory of Assam Aroma hint at the culturally rich heritage and driven passion of the creators.

One of the main ingredients – Agarwood is directly sourced from the historical natural wonder of the Assam region – Bordering Bangladesh and India. 

The cultural heritage from the people of historical Assam, the almost extinct language and script (Sylheti Nagri) to the creative arts was used for inspiration for this unique brand.