About Us


The Perfection

Assam Aroma invites you to elevate your daily routine with our exquisite perfume and room spray collection. Immerse yourself in the art of creating your own ritual as you choose from our carefully crafted scents, meticulously designed to enhance your everyday experiences. Indulge in the sensory pleasure of our perfumes or transform your living spaces with our enchanting room sprays. Embrace the essence of Assam Aroma and curate moments of perfection in your life.


The New Fresh Sensation

Again, and always, East Lancashire rain – in the car

on top of the hill, we’re looking down on our mill town

and talking about ROOTS, how roots are mixed,

roots are a tangle, a wood, a thicket, a jungle,

how roots are something to search out.


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Oudh, Oudh, Oudh…


This scent –

This bold, bitter fragrance,

Tide that flows in the agar tree, 

Tells us more than songs,

More than its long story.


It is gold in the dark,

Sap of the wild forest,

Sharp bite of Lancashire Sea,

Cry of the tigress,

Summit stones of Pendle Hill,

Our breathless listening 

To the strum of a Baul’s lute

Mad with rage, mad with joy.


Only the discerning

Know this Assam aroma of powdered bark 

Found in the steepness of the tangled jungle.


Who will hunt for it with us?

And brave the strike of thorns?


This was your grandfather’s’ grandfather’s

Musky treasure, his lamp of fire, his Kolkata palace,

Paradise rubbed onto his toughened skin

In his village house of mud and wood.


We are the Oudh bringers, the sages in jeans

Of stony streets and perfumed trails.

Rub our black oil from the wounded tree

Into the nakedness of your wrist.


What do you smell? What do you feel?

It is the black raven and the white-bellied sea eagle,

The shimmering pike and the silver hilisha,

British granite and Assam quartz,

Harsh wind that swirls through a mill town,

Monsoon deluge after desert months.


Announce our festival of black gold.

Sit down, for what you seek is here –

Our alchemy of agar wood and heat,

Spiritual nectar for city and Bari,

Backyard flair for mayors and poets,

Fragrance of prayer and ambition, 

Sufi’s robe, tailored suit, rebirth, reclaim, identity….

Contact us for further information on wholesale and supplier needs

Burnley, UK



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